Digible: Apartment & Multifamily Marketing Agency - Denver, CO

Budgeting Season - 2018

Budgeting Season Got You Spooked?

Do you take seasonaility into account while planning your marketing budgets? From our experience, most of your colleagues don’t, and their missing out on some sweet ROI. As an example, let’s look at Orlando in the chart above; search demand in Orlando varies greatly by the time of year, so why are budgets so ‘set-it-and-forget-it’? This isn’t a late 90’ Ronco infomercial

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 Based on historical data, we can predict what a good CPA should be at any time of year. Did you know that for Orlando in November, you should be expecting a  $17 cost-per-lead ? Heck, that’s better than most ILS’!

Based on historical data, we can predict what a good CPA should be at any time of year. Did you know that for Orlando in November, you should be expecting a $17 cost-per-lead? Heck, that’s better than most ILS’!

 What about more than just Paid Search? All digital platforms show different effectiveness at different times of the year.

What about more than just Paid Search? All digital platforms show different effectiveness at different times of the year.

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We track 37k different markets in the US…

That’s right, renter activity for every town in the United States - and no two markets show the same seasonality. Are you interested in your local market? Fill out a form below and we’ll send you an email of goodies for any markets you have an interest in.

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Treat yourself to Digible. A full-service agency out of Denver, Colorado, Digible delivers multi-platform digital marketing solutions for the multifamily apartment industry. We specialize in PPC (pay-per-click advertising), SEO (search engine optimization), location-based marketing and social media. 

Grab your goodie bag to get some metrics like the ones above to better inform your campaign budgeting next year. That’s the spirit!