Digible: Apartment & Multifamily Marketing Agency - Denver, CO

Digible Blog

 
 
 
Utilizing Fiona: A Digible Client Case Study

Who is Fiona? She’s a predictive marketing platform designed to improve work efficiency, cost-per-lead and resident insights into local markets. Ever since our release of Fiona in April 2018, marketers nationwide are intrigued to learn more about how she can help them better understand their budgets.

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Got Data? Digible's Use Cases of A Data Dictionary

Data. Data. Data.  Data is like the sand in your car after a day at the beach – it’s everywhere! Almost every element of modern life has data that can be tracked, from tracking weather patterns in Denver, Colorado to recording the most common flu search terms on Google. But have you ever stopped and wondered, what even is data?

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MozCon 2019: A Freshman's Perspective

A couple weeks ago two members of our team, Bailey and Gitel, got the chance to attend this year’s MozCon in Seattle. It was a packed three-day conference where we got the chance to dive a little deeper into SEO, mobile, conversion optimization, local search, and more with some of the industry’s best. With so many great speakers throwing so much valuable information at us, it was hard to narrow down what we wanted to share with our team. Eventually, after much consideration, we decided on what we thought were the four biggest takeaways from MozCon.

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Facebook Fair Housing Updates - July 2019

The Cambridge Analytica scandal, lawsuits around privacy and compliance, countless testimonies in court, the restructuring of top board members, and a $5 billion fine—all leading to a slippery slope of significant changes for advertisers. You guessed it…we're talking Facebook. As you may remember, the Federal Housing Department slapped Facebook with a discrimination lawsuit back in March—just one of the many problems plaguing the social networking giant over the past few months. HUD’s claim was that that Facebook was in violation of the 1968 Fair Housing Act. Read the latest update as to what Google’s now doing in response.

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Using User-Generated Content to Foster Community at Your Property - Part II

User-generated content is one of the cheapest ways to get content for your social media channels, but it’s not always the easiest. So what exactly is user-generated content? User-generated content is any and all content created by customers that is used by a business. This is not a new strategy for marketers, but is a great way to establish a level of authenticity with your audience and build a community.

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Case Study: Social Creative Testing for Apartments

When creating canvas ads, it was a constant debate, whether amenity or interior images were better suited for the target audience. On one hand, amenities are enticing to view. But on the other hand, floor plans are practical and useful information for those looking to sign a lease. In Q1 2019, we measured the performance of amenities/interior images versus floor plan images in the body of canvas ads. The purpose of the test is to best understand Facebook audience behavior & interests.

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3 Paid Social Tips for Multifamily

By the end of 2018, Facebook reached an all time high of 2.32 billion monthly active users – you read that right, billion. Chances are, your audience is on Facebook, and so are your competitors. From large businesses to small, it’s essential to be allocating marketing dollars towards this incredibly powerful platform. Read more about our 3 tips for Paid Social for Multifamily.

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Reputation Management Tips for Multifamily

Choosing where to rent is not an easy decision. When renters are looking at a plethora of options, they consider much more than the glitz and glam. They carefully look at what others are saying about your business. In the multifamily industry, renters take your business’ reviews very seriously when searching for the ideal place to call home. When it comes to reputation management, it is essential that your reviews highlight the authenticity of your business.

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ADA Compliance for Apartment Websites

Having the perfect website for everyone is essential in today’s world. That’s why it’s important your website is up to par with the Americans with Disabilities Act (ADA). Not many organizations in the multifamily industry realize that being ADA compliant goes beyond in-person interactions and includes online opportunities. With 61 million American adults living with some type of disability, there is no doubt that a potential renter with a disability is bound to interact with your website.

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Misconceptions Around Google Ads in Multifamily

There is no denying the importance of PPC advertising in the multifamily industry. Not only does PPC provide the opportunity for quality leads, but it also gives access to in-depth audience insights and behavioral learnings. Google can be confusing and overwhelming at times, so we can assist in debunking common misconceptions around Google Ads in multifamily.


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Google Updates: November 2018

Welcome to fourth round of Google Updates - with a lens on the Local Search Ranking Factors, released this month for 2018! Yearly, a myriad of SEO professionals come together to explore the local space and publish their yearly take on the changing landscape. This year, we will explore the two sections the study focused on: Local Pack/Finder Ranking Factors and the Localized Organic Ranking Factors. Let’s dig in with a lens on multifamily.  

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Deconstructing the Multifamily Audience

Understanding audiences is like knowing the way to the office - it will set you up for success when you do, but could get you in trouble if you don’t. As marketers, we know nailing our target audience is key to a successful campaign. With tons of researches tools at our fingertips, we can sometimes obsess over audience. Learning the needs, wants and buying habits of your audience allows you to better target and get better results from your ad dollars. When it comes to multifamily, here’s what we know.

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Targeting Tips for PPC in Multifamily

Efficient search advertising relies on accurate and refined targeting. The goal of tailored targeting is to create well qualified traffic and in turn create quality leads. Investigating influences such as audience, location, household income, etc. are necessary for creating unique, tailored targeting.

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How to Utilize In-Market Audiences for Search

Using Google’s machine learning to analyze millions of searches and website behavior to identify users that are researching and comparing specific products for purchase, in-market audiences allow you to increase your bids or target specifically users who are currently in the market for your products. Read more to find out our tips & tricks!

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PPC, IndustryDigibleComment
Google Updates: October 2018

Welcome to third round of Google Updates - with a focus on local this month! This update focuses on the closure of Google+, branded search share visibility in your Google My Business Insights, and a ‘Book Now’ feature new to the local pack. As always, these additions are working to expand a user’s capabilities online and give them all of the context they need before contacting a business.

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