Digible: Apartment & Multifamily Marketing Agency - Denver, CO

Digible Blog

What to Look for As Google Expands Store Visitation Reporting to SMB’s

AdWords (soon to be Google Ads) is expanding its Store Visitation reporting, formerly only available to large enterprise accounts, to SMB’s by the end of July. To enable this new reporting data will need to have a Google My Business account linked to their AdWords account and have active location extensions running. As this new reporting becomes available there are a few things you can do to prepare and be on the lookout for.

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PPC, IndustryDigibleComment
Digible SimulSearch - The ILS'

In the Fall of 2017 we hired a group of apartment renters, who were in the market for a new apartment, to let us record and document their online behavior while looking for an apartment.  We call this process, a “SimulSearch” (maybe not the coolest name, but it spawned from the concept of a simulated search).

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Bid Modifiers: How Much to Adjust

Google AdWords (soon to be Google Ads) allows you to modify bids on several levels: time of day, day of the week, device, location, demographics and audiences. The key to taking advantage of these potential optimization opportunities is to know when and how much to adjust.

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3 Reasons to Use Video into Your Multifamily Marketing

Have you been playing with the idea of using video on your website? Nowadays, prospects are looking for much more information online to get a better understanding of your property before they even drop you a line. It’s almost a given that you will provide local information about your community and neighborhood, and some standard pictures, but a high-quality video tour of your building and floor plans can score you a new resident over your comps.

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IndustryDigible
How to Improve Your ILS Strategy

For many apartment marketers developing an ILS strategy is a lot like sports betting (or palm reading depending on who you’re speaking with).  You review the matchups, do some some quick research, tap your instincts and make your ‘best bet’ (aka ‘set & forget’). More often than not this approach seems to work, or at least is accepted within the industry.

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Get the Most Out of Your Geofencing Campaigns

Geofencing, or the hyper-local mobile targeting strategy using very specific geographic locations, has been around for several years now. Once the shiny new toy bursting onto the digital marketing scene, stealing dollars from programmatic display, geofencing is now a tried a true industry veteran. What has changed though is the sophistication and application in which you can apply the technology. Who said you couldn’t teach an old dog new tricks?

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What is a Good Bounce Rate for Multifamily?

Bounce rate - you’ve probably heard the term from a marketing article or an agency you work with - but what does it really mean and what should you be on the lookout for? Bounce rates are usually included in monthly reporting and are one of the metrics you’ll find in a number of different Google Analytics reports, and we will be exploring how to keep tabs on it for the multifamily industry.

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IndustryDigibleComment
NAA Apartmentalize Recap: An Outsider's View

This was our first year “attending” NAA’s Apartmentalize. And when I say attending, I really mean meeting with clients at coffee shops near the convention center, scoping out the lay of the land, and chatting with other vendors on tips for how to maximize our presence at one of the largest conferences of the year. While I have no insight on the actual sessions, Kelly Clarkson’s new dance moves, or the sail around the harbor, the trip was definitely worthwhile. Here are a few takeaways from an outsider's perspective.

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3 SEO Myths in Apartment Marketing

We’ve been talking to a lot of people in the multifamily industry - at conferences, local meetings, new clients - and a number of people keep bringing up some SEO myths that blow our minds. It’s time for our Digital MythBusters episode: Digible style. Sit down and buckle up as we explore some common SEO myths for apartment marketing.

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SEO, IndustryDigibleComment
Which ILS Works Best?

Have you ever wondered which ILS works best at the market level (before you sign your life away)?  Or, why one ILS (i.e. Rent Path) performs better for one asset, but completely tanks for another?  If you are an apartment marketer or regional property manager those are familiar (if not painful) questions, and yet, nobody seems to have the answer. This is part one of a series where we dive into our thoughts and findings on ILS usage within the industry.

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3 Things to Keep in Mind to Attract Student Renters

Student housing is a whole other ballgame compared to multifamily - and it comes with a different set of marketing guidelines and expectations. Student housing is the ever-evolving market with an ever-changing audience that’s looking for an affordable place with the amenities that help them enjoy their home (no matter if they only live there for a short time). Students are looking for more, for cheaper, and are using different channels to find their next home.

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IndustryDigibleComment
Marketing Ideas & Tips for a Lease-Up

The season is hot (no pun intended) - new buildings need residents and Yo-Pros are looking for some new digs. To make sure you get in front of prospects after your launch, you need to keep a few things in mind that can help establish your brand and get your first bunch of residents in the door. Ideally, if you have a plan in place a few months prior to opening, it can help you penetrate the market more quickly than you’d expect.

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IndustryDigibleComment
3 Tips for Apartment Reviews

Marketing to Yo-Pros (young professionals) is no picnic these days.  Their rental path is splintered with different touch points and self-qualifying moments before they even consider your apartment as a potential next home. Reviews have historically been thought of as dangerous territory since you can’t control what is said, but prospects read them, and the sentiments of those reviews often weigh heavily in their decision process. 

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IndustryDigibleComment
Multifamily Marketing to Millennials

Young professionals (“Yo-Pros”) are constantly on the lookout for their next apartment, but how do you intercept them along their rental path?  The good news is that Yo-Pros (which now includes Gen Z) are rabid digital consumers, which presents a buffet of marketing opportunities to pique their interest.  The bad news is that you probably don’t have the appetite = budget to take an all-you-can-eat approach. Welcome to multifamily marketing, right?

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IndustryDigibleComment
Your Ad Copy Questions Answered

With Text Ads, Expanded Text Ads, Dynamic Search Ads, Dynamic Keyword Insertion, Ad Extensions, and new ad features being added to AdWords all the time, knowing what tactics to use and when can raise a lot of questions. While constant ad copy testing and optimizations are critical to improving your marketing performance here are a few questions answered to get your ads pointed in the right direction.

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Industry, PPCDigibleComment
Summer Move-In Special Ideas

Summer will be here before you know it. Temperatures will rise and so will the pressure to fill empty units at your property. May through September is ‘peak’ season when it comes to the multifamily industry so having a few unique marketing ideas can help set you apart from the competition.

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