Digible: Apartment & Multifamily Marketing Agency - Denver, CO

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3 Paid Social Tips for Multifamily

By the end of 2018, Facebook reached an all time high of 2.32 billion monthly active users – you read that right, billion. Chances are, your audience is on Facebook, and so are your competitors. From large businesses to small, it’s essential to be allocating marketing dollars towards this incredibly powerful platform. Read more about our 3 tips for Paid Social for Multifamily.

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Reputation Management Tips for Multifamily

Choosing where to rent is not an easy decision. When renters are looking at a plethora of options, they consider much more than the glitz and glam. They carefully look at what others are saying about your business. In the multifamily industry, renters take your business’ reviews very seriously when searching for the ideal place to call home. When it comes to reputation management, it is essential that your reviews highlight the authenticity of your business.

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ADA Compliance for Apartment Websites

Having the perfect website for everyone is essential in today’s world. That’s why it’s important your website is up to par with the Americans with Disabilities Act (ADA). Not many organizations in the multifamily industry realize that being ADA compliant goes beyond in-person interactions and includes online opportunities. With 61 million American adults living with some type of disability, there is no doubt that a potential renter with a disability is bound to interact with your website.

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Misconceptions Around Google Ads in Multifamily

There is no denying the importance of PPC advertising in the multifamily industry. Not only does PPC provide the opportunity for quality leads, but it also gives access to in-depth audience insights and behavioral learnings. Google can be confusing and overwhelming at times, so we can assist in debunking common misconceptions around Google Ads in multifamily.


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Google Updates: November 2018

Welcome to fourth round of Google Updates - with a lens on the Local Search Ranking Factors, released this month for 2018! Yearly, a myriad of SEO professionals come together to explore the local space and publish their yearly take on the changing landscape. This year, we will explore the two sections the study focused on: Local Pack/Finder Ranking Factors and the Localized Organic Ranking Factors. Let’s dig in with a lens on multifamily.  

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Deconstructing the Multifamily Audience

Understanding audiences is like knowing the way to the office - it will set you up for success when you do, but could get you in trouble if you don’t. As marketers, we know nailing our target audience is key to a successful campaign. With tons of researches tools at our fingertips, we can sometimes obsess over audience. Learning the needs, wants and buying habits of your audience allows you to better target and get better results from your ad dollars. When it comes to multifamily, here’s what we know.

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Targeting Tips for PPC in Multifamily

Efficient search advertising relies on accurate and refined targeting. The goal of tailored targeting is to create well qualified traffic and in turn create quality leads. Investigating influences such as audience, location, household income, etc. are necessary for creating unique, tailored targeting.

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How to Utilize In-Market Audiences for Search

Using Google’s machine learning to analyze millions of searches and website behavior to identify users that are researching and comparing specific products for purchase, in-market audiences allow you to increase your bids or target specifically users who are currently in the market for your products. Read more to find out our tips & tricks!

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Google Updates: October 2018

Welcome to third round of Google Updates - with a focus on local this month! This update focuses on the closure of Google+, branded search share visibility in your Google My Business Insights, and a ‘Book Now’ feature new to the local pack. As always, these additions are working to expand a user’s capabilities online and give them all of the context they need before contacting a business.

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What Social Tool Is Right for You?

Social Media Management is a beast and can become overwhelming, quickly. From keeping up with content each week, to responding and interacting with your online communities, to tracking post performance - how do you stay on top of all of it? Lucky for you, there are plenty of tools to help streamline and speed up some of the monthly social duties.

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The New Google Ads Suite: Explained

Just a few months ago, Google began the process of streamlining their advertising products in a rebranding overhaul. In short, Google is retiring Adwords and DoubleClick, while introducing a few new names and products to their lineup. Google Adwords is now Google Ads, DoubleClick and Google Analytics are now joined as the Google Marketing Platform, and DoubleClick for Publishers and DoubleClick Ad Exchange are joined as Google Ad Manager.

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Google Updates: September 2018

Welcome to our second edition of Google Updates - your one stop shop for all Google news from the past month. This update is going to focus on local and organic with updates ranging from the addition of future opening dates in Google My Business, new Related Activity Cards, and your EAT: explained. All of these are Google’s way of continuing to give users the best possible experience online.

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What to Keep in Mind When Budgeting for Your Apartment Marketing

Hearing the term “budgeting” may make many property management pros run for the nearest exit. Well stop right there. A smart marketing budget is an integral part of a property’s success in the coming year and creating one doesn’t need to be a stressful task. We’re here to help with these few tips to conquer your next budget like a champ.

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Social Posting Schedule Tips for Apartments

From Instagram to Facebook to Snapchat and beyond, we know social media is an excellent component to a successful marketing campaign, allowing you to amplify awareness of your property's brand on a channel where prospects are actively consuming content on a daily basis. Did we say daily? Yep. In fact, 74% of Facebook’s 2 billion users say they check the platform multiple times a day. With the chance to have millions of people see and interact with your content daily, finding the right time and place to schedule your social media posts can seem daunting. Where do you start?

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Tips for Display Ads in Multifamily

We’re not going to lie, we rarely used to recommend Display Advertising (or programmatic) for marketing your multifamily apartment communities. Typically the digital marketing budgets within the industry don’t leave a lot of room to play around with platforms that cast a wider net and are not seen as direct response. However, with digital budgets within the industry increasing and the technology on display attribution evolving, we have seen some recent success with generating high quality leads using programmatic advertising.

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Google Updates: August 2018

Google is constantly updating their offerings, capabilities, and tool sets, and we are here to help you keep up! This update is going to focus on organic with updates ranging from the Speed Update, a new feature addition for 1-click to call in Google Posts, and the addition of search queries in your Google My Business Insights reports. All of these are working in tandem to provide the best user experience possible for users on Google and give them what they want more quickly and easily.

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5 Fall Activities to Promote on Social in Proximity to Your Property

Believe it or not, summer has come and (nearly) gone and fall is right around the corner. Queue the changing of the leaves, bundling up a bit more and a slew of new autumnal activities. With a new season approaching, now is a great time to freshen up your social content. Stuck on where to start? Grab your favorite fall-themed drink of choice and cozy up for a few tips on what to promote on your social media channels this season.

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3 Things to Look Out for on Your New Website Template

So you’ve tediously planned and perfected a new website and finally the day has come to go live. You selected a snazzy new template, populated content and images and it looks awesome. What’s next? While the look of your site is important, so is the overall experience you’ve created when a prospect lands on your site. Don’t forget to check these few simple things to ensure a good user experience and a website that is set up for success.

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