Digible: Apartment & Multifamily Marketing Agency - Denver, CO

Digible Blog

The New Google Ads Suite: Explained

Just a few months ago, Google began the process of streamlining their advertising products in a rebranding overhaul. In short, Google is retiring Adwords and DoubleClick, while introducing a few new names and products to their lineup. Google Adwords is now Google Ads, DoubleClick and Google Analytics are now joined as the Google Marketing Platform, and DoubleClick for Publishers and DoubleClick Ad Exchange are joined as Google Ad Manager.

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PPCDigibleComment
Google Updates: September 2018

Welcome to our second edition of Google Updates - your one stop shop for all Google news from the past month. This update is going to focus on local and organic with updates ranging from the addition of future opening dates in Google My Business, new Related Activity Cards, and your EAT: explained. All of these are Google’s way of continuing to give users the best possible experience online.

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Digible
What to Keep in Mind When Budgeting for Your Apartment Marketing

Hearing the term “budgeting” may make many property management pros run for the nearest exit. Well stop right there. A smart marketing budget is an integral part of a property’s success in the coming year and creating one doesn’t need to be a stressful task. We’re here to help with these few tips to conquer your next budget like a champ.

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Digible
Social Posting Schedule Tips for Apartments

From Instagram to Facebook to Snapchat and beyond, we know social media is an excellent component to a successful marketing campaign, allowing you to amplify awareness of your property's brand on a channel where prospects are actively consuming content on a daily basis. Did we say daily? Yep. In fact, 74% of Facebook’s 2 billion users say they check the platform multiple times a day. With the chance to have millions of people see and interact with your content daily, finding the right time and place to schedule your social media posts can seem daunting. Where do you start?

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Digible
Tips for Display Ads in Multifamily

We’re not going to lie, we rarely used to recommend Display Advertising (or programmatic) for marketing your multifamily apartment communities. Typically the digital marketing budgets within the industry don’t leave a lot of room to play around with platforms that cast a wider net and are not seen as direct response. However, with digital budgets within the industry increasing and the technology on display attribution evolving, we have seen some recent success with generating high quality leads using programmatic advertising.

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Display, IndustryDigibleComment
Google Updates: August 2018

Google is constantly updating their offerings, capabilities, and tool sets, and we are here to help you keep up! This update is going to focus on organic with updates ranging from the Speed Update, a new feature addition for 1-click to call in Google Posts, and the addition of search queries in your Google My Business Insights reports. All of these are working in tandem to provide the best user experience possible for users on Google and give them what they want more quickly and easily.

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Industry, SEODigibleComment
5 Fall Activities to Promote on Social in Proximity to Your Property

Believe it or not, summer has come and (nearly) gone and fall is right around the corner. Queue the changing of the leaves, bundling up a bit more and a slew of new autumnal activities. With a new season approaching, now is a great time to freshen up your social content. Stuck on where to start? Grab your favorite fall-themed drink of choice and cozy up for a few tips on what to promote on your social media channels this season.

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3 Things to Look Out for on Your New Website Template

So you’ve tediously planned and perfected a new website and finally the day has come to go live. You selected a snazzy new template, populated content and images and it looks awesome. What’s next? While the look of your site is important, so is the overall experience you’ve created when a prospect lands on your site. Don’t forget to check these few simple things to ensure a good user experience and a website that is set up for success.

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Industry, SEODigibleComment
Get the Most Out of Your Geofencing Campaigns

Geofencing, or the hyper-local mobile targeting strategy using very specific geographic locations, has been around for several years now. Once the shiny new toy bursting onto the digital marketing scene, stealing dollars from programmatic display, geofencing is now a tried a true industry veteran. What has changed though is the sophistication and application in which you can apply the technology. Who said you couldn’t teach an old dog new tricks?

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What to Look for As Google Expands Store Visitation Reporting to SMB’s

AdWords (soon to be Google Ads) is expanding its Store Visitation reporting, formerly only available to large enterprise accounts, to SMB’s by the end of July. To enable this new reporting data will need to have a Google My Business account linked to their AdWords account and have active location extensions running. As this new reporting becomes available there are a few things you can do to prepare and be on the lookout for.

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PPC, IndustryDigibleComment
Digible SimulSearch - The ILS'

In the Fall of 2017 we hired a group of apartment renters, who were in the market for a new apartment, to let us record and document their online behavior while looking for an apartment.  We call this process, a “SimulSearch” (maybe not the coolest name, but it spawned from the concept of a simulated search).

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Bid Modifiers: How Much to Adjust

Google AdWords (soon to be Google Ads) allows you to modify bids on several levels: time of day, day of the week, device, location, demographics and audiences. The key to taking advantage of these potential optimization opportunities is to know when and how much to adjust.

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3 Reasons to Use Video in Your Multifamily Marketing

Have you been playing with the idea of using video on your website? Nowadays, prospects are looking for much more information online to get a better understanding of your property before they even drop you a line. It’s almost a given that you will provide local information about your community and neighborhood, and some standard pictures, but a high-quality video tour of your building and floor plans can score you a new resident over your comps.

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IndustryDigible
How to Improve Your ILS Strategy

For many apartment marketers developing an ILS strategy is a lot like sports betting (or palm reading depending on who you’re speaking with).  You review the matchups, do some some quick research, tap your instincts and make your ‘best bet’ (aka ‘set & forget’). More often than not this approach seems to work, or at least is accepted within the industry.

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What is a Good Bounce Rate for Multifamily?

Bounce rate - you’ve probably heard the term from a marketing article or an agency you work with - but what does it really mean and what should you be on the lookout for? Bounce rates are usually included in monthly reporting and are one of the metrics you’ll find in a number of different Google Analytics reports, and we will be exploring how to keep tabs on it for the multifamily industry.

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IndustryDigibleComment
NAA Apartmentalize Recap: An Outsider's View

This was our first year “attending” NAA’s Apartmentalize. And when I say attending, I really mean meeting with clients at coffee shops near the convention center, scoping out the lay of the land, and chatting with other vendors on tips for how to maximize our presence at one of the largest conferences of the year. While I have no insight on the actual sessions, Kelly Clarkson’s new dance moves, or the sail around the harbor, the trip was definitely worthwhile. Here are a few takeaways from an outsider's perspective.

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3 SEO Myths in Apartment Marketing

We’ve been talking to a lot of people in the multifamily industry - at conferences, local meetings, new clients - and a number of people keep bringing up some SEO myths that blow our minds. It’s time for our Digital MythBusters episode: Digible style. Sit down and buckle up as we explore some common SEO myths for apartment marketing.

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SEO, IndustryDigibleComment