Digible: Apartment & Multifamily Marketing Agency - Denver, CO

Digible Blog

Posts in Industry
Deconstructing the Multifamily Audience

Understanding audiences is like knowing the way to the office - it will set you up for success when you do, but could get you in trouble if you don’t. As marketers, we know nailing our target audience is key to a successful campaign. With tons of researches tools at our fingertips, we can sometimes obsess over audience. Learning the needs, wants and buying habits of your audience allows you to better target and get better results from your ad dollars. When it comes to multifamily, here’s what we know.

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Targeting Tips for PPC in Multifamily

Efficient search advertising relies on accurate and refined targeting. The goal of tailored targeting is to create well qualified traffic and in turn create quality leads. Investigating influences such as audience, location, household income, etc. are necessary for creating unique, tailored targeting.

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PPC, IndustryDigibleComment
How to Utilize In-Market Audiences for Search

Using Google’s machine learning to analyze millions of searches and website behavior to identify users that are researching and comparing specific products for purchase, in-market audiences allow you to increase your bids or target specifically users who are currently in the market for your products. Read more to find out our tips & tricks!

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PPC, IndustryDigibleComment
Google Updates: October 2018

Welcome to third round of Google Updates - with a focus on local this month! This update focuses on the closure of Google+, branded search share visibility in your Google My Business Insights, and a ‘Book Now’ feature new to the local pack. As always, these additions are working to expand a user’s capabilities online and give them all of the context they need before contacting a business.

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Tips for Display Ads in Multifamily

We’re not going to lie, we rarely used to recommend Display Advertising (or programmatic) for marketing your multifamily apartment communities. Typically the digital marketing budgets within the industry don’t leave a lot of room to play around with platforms that cast a wider net and are not seen as direct response. However, with digital budgets within the industry increasing and the technology on display attribution evolving, we have seen some recent success with generating high quality leads using programmatic advertising.

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Display, IndustryDigibleComment
Google Updates: August 2018

Google is constantly updating their offerings, capabilities, and tool sets, and we are here to help you keep up! This update is going to focus on organic with updates ranging from the Speed Update, a new feature addition for 1-click to call in Google Posts, and the addition of search queries in your Google My Business Insights reports. All of these are working in tandem to provide the best user experience possible for users on Google and give them what they want more quickly and easily.

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Industry, SEODigibleComment
5 Fall Activities to Promote on Social in Proximity to Your Property

Believe it or not, summer has come and (nearly) gone and fall is right around the corner. Queue the changing of the leaves, bundling up a bit more and a slew of new autumnal activities. With a new season approaching, now is a great time to freshen up your social content. Stuck on where to start? Grab your favorite fall-themed drink of choice and cozy up for a few tips on what to promote on your social media channels this season.

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3 Things to Look Out for on Your New Website Template

So you’ve tediously planned and perfected a new website and finally the day has come to go live. You selected a snazzy new template, populated content and images and it looks awesome. What’s next? While the look of your site is important, so is the overall experience you’ve created when a prospect lands on your site. Don’t forget to check these few simple things to ensure a good user experience and a website that is set up for success.

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Industry, SEODigibleComment
Get the Most Out of Your Geofencing Campaigns

Geofencing, or the hyper-local mobile targeting strategy using very specific geographic locations, has been around for several years now. Once the shiny new toy bursting onto the digital marketing scene, stealing dollars from programmatic display, geofencing is now a tried a true industry veteran. What has changed though is the sophistication and application in which you can apply the technology. Who said you couldn’t teach an old dog new tricks?

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What to Look for As Google Expands Store Visitation Reporting to SMB’s

AdWords (soon to be Google Ads) is expanding its Store Visitation reporting, formerly only available to large enterprise accounts, to SMB’s by the end of July. To enable this new reporting data will need to have a Google My Business account linked to their AdWords account and have active location extensions running. As this new reporting becomes available there are a few things you can do to prepare and be on the lookout for.

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PPC, IndustryDigibleComment
Digible SimulSearch - The ILS'

In the Fall of 2017 we hired a group of apartment renters, who were in the market for a new apartment, to let us record and document their online behavior while looking for an apartment.  We call this process, a “SimulSearch” (maybe not the coolest name, but it spawned from the concept of a simulated search).

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Bid Modifiers: How Much to Adjust

Google AdWords (soon to be Google Ads) allows you to modify bids on several levels: time of day, day of the week, device, location, demographics and audiences. The key to taking advantage of these potential optimization opportunities is to know when and how much to adjust.

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3 Reasons to Use Video in Your Multifamily Marketing

Have you been playing with the idea of using video on your website? Nowadays, prospects are looking for much more information online to get a better understanding of your property before they even drop you a line. It’s almost a given that you will provide local information about your community and neighborhood, and some standard pictures, but a high-quality video tour of your building and floor plans can score you a new resident over your comps.

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IndustryDigible
How to Improve Your ILS Strategy

For many apartment marketers developing an ILS strategy is a lot like sports betting (or palm reading depending on who you’re speaking with).  You review the matchups, do some some quick research, tap your instincts and make your ‘best bet’ (aka ‘set & forget’). More often than not this approach seems to work, or at least is accepted within the industry.

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What is a Good Bounce Rate for Multifamily?

Bounce rate - you’ve probably heard the term from a marketing article or an agency you work with - but what does it really mean and what should you be on the lookout for? Bounce rates are usually included in monthly reporting and are one of the metrics you’ll find in a number of different Google Analytics reports, and we will be exploring how to keep tabs on it for the multifamily industry.

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3 SEO Myths in Apartment Marketing

We’ve been talking to a lot of people in the multifamily industry - at conferences, local meetings, new clients - and a number of people keep bringing up some SEO myths that blow our minds. It’s time for our Digital MythBusters episode: Digible style. Sit down and buckle up as we explore some common SEO myths for apartment marketing.

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SEO, IndustryDigibleComment
Which ILS Works Best?

Have you ever wondered which ILS works best at the market level (before you sign your life away)?  Or, why one ILS (i.e. Rent Path) performs better for one asset, but completely tanks for another?  If you are an apartment marketer or regional property manager those are familiar (if not painful) questions, and yet, nobody seems to have the answer. This is part one of a series where we dive into our thoughts and findings on ILS usage within the industry.

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