Digible: Apartment & Multifamily Marketing Agency - Denver, CO

Digible Blog

Posts in PPC
Targeting Tips for PPC in Multifamily

Efficient search advertising relies on accurate and refined targeting. The goal of tailored targeting is to create well qualified traffic and in turn create quality leads. Investigating influences such as audience, location, household income, etc. are necessary for creating unique, tailored targeting.

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How to Utilize In-Market Audiences for Search

Using Google’s machine learning to analyze millions of searches and website behavior to identify users that are researching and comparing specific products for purchase, in-market audiences allow you to increase your bids or target specifically users who are currently in the market for your products. Read more to find out our tips & tricks!

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The New Google Ads Suite: Explained

Just a few months ago, Google began the process of streamlining their advertising products in a rebranding overhaul. In short, Google is retiring Adwords and DoubleClick, while introducing a few new names and products to their lineup. Google Adwords is now Google Ads, DoubleClick and Google Analytics are now joined as the Google Marketing Platform, and DoubleClick for Publishers and DoubleClick Ad Exchange are joined as Google Ad Manager.

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What to Look for As Google Expands Store Visitation Reporting to SMB’s

AdWords (soon to be Google Ads) is expanding its Store Visitation reporting, formerly only available to large enterprise accounts, to SMB’s by the end of July. To enable this new reporting data will need to have a Google My Business account linked to their AdWords account and have active location extensions running. As this new reporting becomes available there are a few things you can do to prepare and be on the lookout for.

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Bid Modifiers: How Much to Adjust

Google AdWords (soon to be Google Ads) allows you to modify bids on several levels: time of day, day of the week, device, location, demographics and audiences. The key to taking advantage of these potential optimization opportunities is to know when and how much to adjust.

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Your Ad Copy Questions Answered

With Text Ads, Expanded Text Ads, Dynamic Search Ads, Dynamic Keyword Insertion, Ad Extensions, and new ad features being added to AdWords all the time, knowing what tactics to use and when can raise a lot of questions. While constant ad copy testing and optimizations are critical to improving your marketing performance here are a few questions answered to get your ads pointed in the right direction.

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