Digible: Apartment & Multifamily Marketing Agency - Denver, CO

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Case Study: Social Creative Testing for Apartments

When creating canvas ads, it was a constant debate, whether amenity or interior images were better suited for the target audience. On one hand, amenities are enticing to view. But on the other hand, floor plans are practical and useful information for those looking to sign a lease. In Q1 2019, we measured the performance of amenities/interior images versus floor plan images in the body of canvas ads. The purpose of the test is to best understand Facebook audience behavior & interests.

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What Social Tool Is Right for You?

Social Media Management is a beast and can become overwhelming, quickly. From keeping up with content each week, to responding and interacting with your online communities, to tracking post performance - how do you stay on top of all of it? Lucky for you, there are plenty of tools to help streamline and speed up some of the monthly social duties.

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Social Posting Schedule Tips for Apartments

From Instagram to Facebook to Snapchat and beyond, we know social media is an excellent component to a successful marketing campaign, allowing you to amplify awareness of your property's brand on a channel where prospects are actively consuming content on a daily basis. Did we say daily? Yep. In fact, 74% of Facebook’s 2 billion users say they check the platform multiple times a day. With the chance to have millions of people see and interact with your content daily, finding the right time and place to schedule your social media posts can seem daunting. Where do you start?

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