Digible: Apartment & Multifamily Marketing Agency - Denver, CO

Digible Blog

How to Improve Your ILS Strategy

For many apartment marketers developing an ILS strategy is a lot like sports betting (or palm reading depending on who you’re speaking with).  You review the matchups, do some some quick research, tap your instincts and make your ‘best bet’ (aka ‘set & forget’). More often than not this approach seems to work, or at least is accepted within the industry.

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What is a Good Bounce Rate for Multifamily?

Bounce rate - you’ve probably heard the term from a marketing article or an agency you work with - but what does it really mean and what should you be on the lookout for? Bounce rates are usually included in monthly reporting and are one of the metrics you’ll find in a number of different Google Analytics reports, and we will be exploring how to keep tabs on it for the multifamily industry.

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NAA Apartmentalize Recap: An Outsider's View

This was our first year “attending” NAA’s Apartmentalize. And when I say attending, I really mean meeting with clients at coffee shops near the convention center, scoping out the lay of the land, and chatting with other vendors on tips for how to maximize our presence at one of the largest conferences of the year. While I have no insight on the actual sessions, Kelly Clarkson’s new dance moves, or the sail around the harbor, the trip was definitely worthwhile. Here are a few takeaways from an outsider's perspective.

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3 SEO Myths in Apartment Marketing

We’ve been talking to a lot of people in the multifamily industry - at conferences, local meetings, new clients - and a number of people keep bringing up some SEO myths that blow our minds. It’s time for our Digital MythBusters episode: Digible style. Sit down and buckle up as we explore some common SEO myths for apartment marketing.

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Which ILS Works Best?

Have you ever wondered which ILS works best at the market level (before you sign your life away)?  Or, why one ILS (i.e. Rent Path) performs better for one asset, but completely tanks for another?  If you are an apartment marketer or regional property manager those are familiar (if not painful) questions, and yet, nobody seems to have the answer. This is part one of a series where we dive into our thoughts and findings on ILS usage within the industry.

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3 Things to Keep in Mind to Attract Student Renters

Student housing is a whole other ballgame compared to multifamily - and it comes with a different set of marketing guidelines and expectations. Student housing is the ever-evolving market with an ever-changing audience that’s looking for an affordable place with the amenities that help them enjoy their home (no matter if they only live there for a short time). Students are looking for more, for cheaper, and are using different channels to find their next home.

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Marketing Ideas & Tips for a Lease-Up

The season is hot (no pun intended) - new buildings need residents and Yo-Pros are looking for some new digs. To make sure you get in front of prospects after your launch, you need to keep a few things in mind that can help establish your brand and get your first bunch of residents in the door. Ideally, if you have a plan in place a few months prior to opening, it can help you penetrate the market more quickly than you’d expect.

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3 Tips for Apartment Reviews

Marketing to Yo-Pros (young professionals) is no picnic these days.  Their rental path is splintered with different touch points and self-qualifying moments before they even consider your apartment as a potential next home. Reviews have historically been thought of as dangerous territory since you can’t control what is said, but prospects read them, and the sentiments of those reviews often weigh heavily in their decision process. 

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Multifamily Marketing to Millennials

Young professionals (“Yo-Pros”) are constantly on the lookout for their next apartment, but how do you intercept them along their rental path?  The good news is that Yo-Pros (which now includes Gen Z) are rabid digital consumers, which presents a buffet of marketing opportunities to pique their interest.  The bad news is that you probably don’t have the appetite = budget to take an all-you-can-eat approach. Welcome to multifamily marketing, right?

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Your Ad Copy Questions Answered

With Text Ads, Expanded Text Ads, Dynamic Search Ads, Dynamic Keyword Insertion, Ad Extensions, and new ad features being added to AdWords all the time, knowing what tactics to use and when can raise a lot of questions. While constant ad copy testing and optimizations are critical to improving your marketing performance here are a few questions answered to get your ads pointed in the right direction.

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Summer Move-In Special Ideas

Summer will be here before you know it. Temperatures will rise and so will the pressure to fill empty units at your property. May through September is ‘peak’ season when it comes to the multifamily industry so having a few unique marketing ideas can help set you apart from the competition.

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The Marketing Funnel for Multifamily Explained

As a multifamily professional you’re probably already utilizing a marketing funnel (even if you don’t know it). We are sure you’re expected to fill empty units month after month on a shoestring budget. That’s why understanding and optimizing your marketing funnel can help stretch your marketing dollars significantly. We will be breaking down the key steps of the marketing funnel as it pertains to the multifamily industry. So, it's time to get strategic and increase your ROI while making you look like an MVP.

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SEO Best Practices for Apartment Marketing

With so many strategies, hacks, tips and so called experts around SEO, it’s easy to get confused and even overwhelmed. Every apartment marketing professional would love to be ranked on the first page of Google, but how do you get there? Unfortunately there’s no magic spell or recipe that pushes your site to #1. But you’re in luck, by strengthening your Local SEO efforts, and putting a full strategy into place, you will get discovered by your target audience online and fill those empty units in no time.

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3 Reasons to Switch to HTTPS by July 2018

Everybody and their mom are talking about security nowadays, and Google is taking it very seriously. With more people doing everything online, the concern is real. Think about it this way: wouldn’t you rather put your personal information on a site that is secure rather than a site that has a large “Non-Secure” badge across the top? Google strongly recommends making the switch, but why? We will explore three reasons.

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MTEC Review: A Hidden Gem

Conference season is in full swing for multifamily! As we prepare to head out to AIM next week, we are also looking back, yes all the way back to last month, when we attended MTEC in San Francisco, a multifamily technology conference. This was our first time attending MTEC and although this conference wasn’t on our radar until this year, we were pleasantly surprised and look forward to attending for years to come. Read more about our experience.

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