Digible: Apartment & Multifamily Marketing Agency - Denver, CO

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ADA Compliance for Apartment Websites

Having the perfect website for everyone is essential in today’s world. That’s why it’s important your website is up to par with the Americans with Disabilities Act (ADA). Not many property management groups in the multifamily industry realize that being ADA compliant goes beyond in-person interactions and includes online opportunities. With 61 million American adults living with some type of disability, there is no doubt that a potential renter with a disability is bound to interact with your website. It’s vital that the multifamily industry keep this in mind when constructing and remodeling a property’s website.

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ADA Regulations for Multifamily

You might be wondering, what is the importance of ADA compliance on your site? Websites that are not accommodating to those with disabilities are in violation of the ADA Title II, III. With 1 out of 4 adults in America living with a disability, it’s essential that your website is inclusive to any and every user. It’s also equally important to note that Google rewards websites that provide accommodation for their disabled users. Complying with the ADA for your website not only allows it to be easily accessible to the disabled community, but also benefits the overall SEO of your property’s site as well.

Tips for Making Your Site Compliant

So now what? How do you ensure that you’re doing the best to foster an inclusive website for potential renters and current residents? Lucky for you we have what you need to help your site achieve ADA web compliance.

Here are four easy steps that can help make your website more ADA compliant:

  1. Colors and Design: While it may be tempting to include vibrant colors to the design of your property’s website, shifting to contrasting colors (i.e. black and white) is the best way to make sure most of your visitors can easily navigate through your site. Sticking to neutral, sleek, modern designs and colors can allow users to easily disguise between certain text and buttons and links on your site.  

  2. Functionality: Fluid functionality is crucial for your site’s content to be ADA compliant. This fluidity should allow your users the ability to navigate throughout the entire site with no use of their mouse. The easiest way to test this out is through keyboard navigation, as it’s one of the best ways to imitate how most assistive devices will interpret sites. Use the tab key to maneuver throughout one of your sites to ensure that the page and content flow smoothly.  

  3. Image: Placing assigned alternative text (alt text) to the images on you site is essential. It’s also critical that the alt text description be as clear as possible for users. Let’s say that you are creating the alt text for an image of a one bedroom apartment floor plan, instead of naming it “image1234.jpg” go for something more descriptive like, “one bedroom floor plan legacy apartments.” Well described alt text will help users understand the image if it is unable to load or if someone using an assistive device is browsing your website.  This is an extremely important component for the multifamily industry, as these alt tags can help provide potential residents with a clear idea of what your property has to offer.

  4. Video: While videos are a perfect way to get your users engaged and stay even longer on your site, it’s necessary to guarantee that your site’s videos cater to those with audio and visual impairments. This includes making sure that every video’s sound is clear and providing users with a transcript or captions within the video. Not only can this tip contribute to your site’s ADA compliance, but it will also enhance a user’s experience and perception of your site.

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Maybe you looked at this list and your property’s site checked off every box. If so, that’s great! If you feel that your site may fall a little short, use the list above to start creating a website that is perfect for anyone and everyone. With many Americans choosing to rent, it is important that the multifamily industry as a whole improve their websites for their users. Failing to follow the tips above can negatively affect your site’s SEO, usability, and turn away potential renters. Not only can these tips help improve your site’s ADA compliance, but they will also help create the perfect site for your property!

Have other questions about tweaking your website to become more ADA compliant? We can help!

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