The Cambridge Analytica scandal, lawsuits around privacy and compliance, countless testimonies in court, the restructuring of top board members, and a $5 billion fine—all leading to a slippery slope of significant changes for advertisers. You guessed it…we're talking Facebook. As you may remember, the Federal Housing Department slapped Facebook with a discrimination lawsuit back in March—just one of the many problems plaguing the social networking giant over the past few months. HUD’s claim was that that Facebook was in violation of the 1968 Fair Housing Act. Read the latest update as to what Google’s now doing in response.Read More
User-generated content is one of the cheapest ways to get content for your social media channels, but it’s not always the easiest. So what exactly is user-generated content? User-generated content is any and all content created by customers that is used by a business. This is not a new strategy for marketers, but is a great way to establish a level of authenticity with your audience and build a community.Read More
Are you trying to expand your social game but don’t have the capabilities to tackle running multiple platforms on your own? User-Generated Content (UGC) could be the perfect solution! User-generated content is any and all content that a business uses, created by customers. This strategy is by no means new, but can foster a feeling of authenticity with your audience.
Social Media Management is a beast and can become overwhelming, quickly. From keeping up with content each week, to responding and interacting with your online communities, to tracking post performance - how do you stay on top of all of it? Lucky for you, there are plenty of tools to help streamline and speed up some of the monthly social duties.Read More
From Instagram to Facebook to Snapchat and beyond, we know social media is an excellent component to a successful marketing campaign, allowing you to amplify awareness of your property's brand on a channel where prospects are actively consuming content on a daily basis. Did we say daily? Yep. In fact, 74% of Facebook’s 2 billion users say they check the platform multiple times a day. With the chance to have millions of people see and interact with your content daily, finding the right time and place to schedule your social media posts can seem daunting. Where do you start?Read More